Diesel: BE STUPID and Facebook Cams

Diesel Clothing is a brand that is known for pushing the boundaries and I say they're genius. The "Be Stupid" ad campaign doesn't scream "amazing" but the way they have recognized new media and taken steps to use the consumers to generate more consumers by having them provide free advertisements via facebook.






What do you think about Diesel's latest ad campaign? A bit ridiculous? I was wildly confused by it when I walked by the Union Square store fronts but upon further investigation I actually like the "idea" they're presenting. They're not being condescending toward their consumers--well not totally--it's more of a challenge to "push the norm." At times I want to cringe at the sexual explicitness of Diesel's advertisements; however, they're straight up about the fact that they believe in the motto: Sex Sells so they go for it.

Another media related note that Diesel presents is the installation of new FaceBook Cams.
"Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends."



"The Best Diesel Moments" can now be shared with all your friends...so even if you can't afford the insanely overpriced clothing, you can take a picture in them and act like you can. Present the illusion on facebook and be "cool."