Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Monday, November 8, 2010

Forbes on Benjamin on Brecht

Relaxed Learning?

Epic theatre is a style of theatrical performance, most famously developed and unified by Bertolt Brecht, from the early to mid-twentieth century. Walter Benjamin, a critic and friend of Brecht, wrote, “What is Epic Theatre?” which outlines the style through eight categories. Benjamin describes how actors in Brecht’s plays perform on a dais (a low platform rather than a high stage) and are meant to demonstrate a character rather than become a character. Benjamin also illustrates how Brecht’s style purges sensation from the plot and exploits gestures in order to interrupt the action. Each element works together to create a didactic experience, yet the audience is meant to be relaxed at the same time. Using a didactic performance to obtain a relaxed audience is where epic theatre becomes obscure. In regards to a play with the intention of teaching, specifically morally or ideologically, one must really examine how a relaxed audience is maintained because learning is an active process.


A method epic theatre uses to teach is distance yet the audience—as a collective—is meant to recognize themselves and then learn how to be aware of the separation between theater and real life through the separation of the audience and the actors (Budel, 72). Distance is used to prevent over-emotion—to promote the audience to think about themselves in relation to the situations rather than to feel for the actor. The audience becomes aware of the plot’s mechanical revelation and establishment of the real, so they are forced to make decisions about their own lives. In a modern world, many will affirm that when a person recognizes their own actions there are two ways s/he reacts: positively to a positive and denial to a negative. Benjamin says, “This reaction, according to Brecht, ought to be a well-considered and therefore a relaxed one—in short the reaction of people who have an interest in the matter” (Illuminations, 147). Reactions, in and of themselves, are not relaxed. Epic theater is meant to be that of thought not of emotion; therefore, one must question if/why the two do not share the same capacity of energy within the audience.


Back up for a moment to “reaction of people who have an interest in the matter” (147); one should question who the ones with interest actually are. Fradkin says, “[Brecht found a] means for forming public opinion at the disposal of the ruling classes…which as a result lowered to the level of the bourgeois banality and triteness” (102). Basically, theater became the method in which to manipulate people into following the specific politics of the playwright, or the person funding the playwright. There is a reason why the words instructive, enlightening, teacher and political are often synonymous with epic theatre. It’s because Brecht wanted the audience to be influenced and moved to action by what was seen on stage and in order to do that they must not become emotionally involved, rather they must be moved to thinking about the why and how things are the way they are. Brecht became popular in a very tumultuous time in history and it’s only obvious that his motive was to create change.


“The word ‘alienation’ does not appear before 1936 in a Brecht text” (Holthusen, 108). In epic theatre, the audience is meant to feel the unreal, feel isolated, feel a lack of sympathy but alienation also describes a feeling of being controlled. There lies the contradiction of epic theatre. The audience is forced into feeling nothing through a relaxed state; however, relaxing isn’t possible if one is meant to react, to really think. With epic theatre, Brecht tried to create an unemotional scientific spectator yet it’s human nature to be emotional when reacting. In order for one to identify with anything, emotion must play a role, so the negation of emotion in epic theatre is the only quandary. One can’t have a relaxed audience if the audience is also asked to learn at a heightened state.


Epic theatre is essentially the interaction between actor and audience. The actor is meant to cause the audience to reawaken to life by acting out what they observe in front of the humans they’re reenacting” (Holthusen, 107). What does that create? A mirror. Is it relaxing to look in a mirror if you have flaws? No, that’s why epic theatre cannot relax its audience while attempting to teach. In order to point out the illusion of the performance—to send the message—Brecht flooded the stage with harsh light, exposed the stage lamps, and used minimal props (Encyclopedia Britannica). Brecht wanted to make the theatergoers experts of judgment while also rejecting the critic. Is that to say he wanted to common person to replace the bourgeois? Maybe, but when the contradictions are looked at, one can easily think Brecht just liked to get people riled up and that Benjamin placated by promoting him because they were friends. He tried to create emotion by attempting to deny it, tried to shock the bourgeoisie by demanding their attention (Fuegi, 15). In the end, Brecht wasn’t trying to entertain the masses; he was trying to create sustenance in a time of disenchantment by pointing at it.



Work Cited/Researched

  1. Benjamin, Walter. “Studies for a Theory of Epic Theatre.” Understanding Brecht. London. Versuche uber Brecht. 1973.
  2. Benjamin, Walter. “What is Epic Theater?” Illuminations. New York. Schocken Books. 1968.
  3. Benjamin, Walter. “What is Epic Theater? First Version.” Understanding Brecht. London. Versuche uber Brecht. 1973.
  4. Budel, Oscar. “Contemporary Theater and Aesthetic Distance.” Ed. Peter Demetz. Brecht. Englewood Cliffs, NY. Prentice-Hall, Inc. 1962.
  5. Encyclopedia Britannica, Inc. 1995. Search: Bertolt Brecht
  6. Fuegi, John. “Chapter 1: The Rise and Fall of the Epic Theater.” The Essential Brecht. Los Angeles. Hennessey and Ingalls, Inc. 1972.
  7. Fradkin, I. “On the Artistic Orignality of Bertolt Brecht’s Drama.” Ed. Peter Demetz. Brecht. Englewood Cliffs, NJ. Prentice-Hall, Inc. 1962.
  8. Holthusen, Hans Egon. “Brecht’s Dramatic Theory.” Ed. Peter Demetz. Brecht. Englewood Cliffs, NJ. Prentice-Hall, Inc. 1962.

Diesel: BE STUPID and Facebook Cams

Diesel Clothing is a brand that is known for pushing the boundaries and I say they're genius. The "Be Stupid" ad campaign doesn't scream "amazing" but the way they have recognized new media and taken steps to use the consumers to generate more consumers by having them provide free advertisements via facebook.






What do you think about Diesel's latest ad campaign? A bit ridiculous? I was wildly confused by it when I walked by the Union Square store fronts but upon further investigation I actually like the "idea" they're presenting. They're not being condescending toward their consumers--well not totally--it's more of a challenge to "push the norm." At times I want to cringe at the sexual explicitness of Diesel's advertisements; however, they're straight up about the fact that they believe in the motto: Sex Sells so they go for it.

Another media related note that Diesel presents is the installation of new FaceBook Cams.
"Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.
"



"The Best Diesel Moments" can now be shared with all your friends...so even if you can't afford the insanely overpriced clothing, you can take a picture in them and act like you can. Present the illusion on facebook and be "cool."

Monday, October 25, 2010

Geert Lovink: 10.25.10 Guest Speaker

I'm pretty excited about the speaker tonight, he's written a number of books that extrapolate on different aspects of the internet and networking. These are his books:

Zero Comments — Blogging and Critical Internet Culture (Routledge, 2007) In Zero Comments Geert Lovink upgrades worn-out concepts and inquires the latest Web 2.0 hype around blogs, wikis and social network sites. In this third volume of his studies into critical Internet culture, Lovink develops a ‘general theory of blogging.


Uncanny Networks — Dialogues with the Virtual Intelligentsia (MIT Press, 2002), a collection of interviews with new media artists, theorists and critics from East and West-Europe, USA and Asia who reflect on their concepts and practices. It provides a critical context of ideas, networks and artworks that have shaped the past decade.


My First Recession — Critical Internet Culture in Transition (V2-NAi, 2003, translated in Italian), contains essays on Internet theory, dotcom literature, the issue of moderation, lists, blogs and open publishing and case studies of three list communities: Syndicate (Deep Europe), Xchange (streaming media) and Oekonux (GPL society debate).


The Principle of Notworking — Concepts in Critical Internet Culture (AUP, 2005), inaugural speech at the Hogeschool van Amsterdam, february 2005, with three chapters on multitude, network and culture, the theory of free cooperation and the dawn of the organized networks. This booklet can be download here as a pdf (2.2 MB).


Dark Fiber – Tracking Critical Internet Culture (MIT Press, 2002, translated in German, Italian, Spanish, Romanian and Japanese) brings together texts about new media culture worldwide, with essays on The Digital City Amsterdam and nettime, data dandyism, tactical media strategies and early critiques of dotcommania.

I'll be purchasing Zero Comments and Dark Fiber

You can also check out his blog: net critique

Thursday, October 21, 2010

Meet my mediation with media

The purpose of this blog is simple. It's to be used as another resource for my Understanding Media Studies course at The New School. "Resource" really isn't the right word, I would say it's a new media forum for me to utilize as a means to post my assignments. Simple right? Yes. But I also think that's boring, so I'm going to also use this blog to promote interesting aspects of new media via videos, theories, graphics/designs, information about new art installations, media politics and links to just plain cool media stuff.

So with that, here's a video by Ze Frank that illustrates Procrastination, enjoy.